She has successfully taken night clubbing in Ghana to a different
level; she made an indelible mark during her appearance on Big Brother
Amplified last year and she is already making waves in the fashion
industry with the introduction of her new Konfidence fashion brand.
After postponing the official launch of her fashion accessories
brand, ‘Konfidence’ last week, Ghanaian Socialite and Entrepreneur,
Confidence Haugen brought together A-list celebrities, and fashion
enthusiasts to witness the launch of her Konfidence Shoes, Bags and
Accessories at the forecourt of her Aphrodisiac Nightclub last Sunday
September, 16, 2012.
The launch was attended by a long list of Ghanaian celebrities
including, Samini, Nadia Buari, Majid Michel, John Dumelo, Nicki
Samonas, Lydia Forson, Bola Ray, Nana Aba Anamuah, Shirley
Frimpong-Manso, Inna Mariam Patty, Gloria Osei Safo, Blakofe, Jay
Ghartey, PY Addo, all 20 Miss Ghana finalists and several others.
Guests were treated to delectable African snacks, drinks and
cocktails as they watched the unveiling of the Konfidence debut
collection on the runway. Models on the runway included contestants from
Miss Malaika and several known Ghanaian models.
Her fellow housemates from the Big Brother Amplified reality TV show,
namely Vina from Nigeria, Ethiopia’s Hanni and Lomwe from Malawi made a
special appearance on the runway.
The woman of the night, Confidence Haugen, finally hit the runway to
climax the event and she personally ushered the guests from the
forecourt of the Aphrodisiac Nightclub into the main club, which was
converted into a showroom to showcase and sell items from The Konfidence
range.
Guests enjoyed a special 10% discount launch offer, which is open
till November 9, 2012. The online shop is also available at
www.konfidencefashion.com for those who want to order online for swift
delivery wherever they may be.
The collection includes colourful and afro-centric shoes and bags
with interesting Ghanaian names like Akosua, Dufie, Baaba, Elikem,
Asantewa, Kekeli, Esi, Akuba, Yaayaa, Kuukua, Abia, Afi; that reflect
different characteristics, personalities and functionalities.
With its delicate golden butterfly logo, the Konfidence label
incorporates a lot of colour and class that will surely add some sparkle
to every woman’s wardrobe.
Like the butterfly, colourful and free-spirited, the label draws
inspiration from the vibrant Ghanaian culture and scenic environment – a
cocktail of contemporary designs infused with Kente fabric and African
print from Ghana, carefully mixed with satin, crystals and other
innovative materials – to give each piece a truly sophisticated edge.
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